Garage Sale Shop
Why?
No need to have a garage, stand there all day and can be done any day.
How?
Have a store that only sells other people’s “garage sale stuff.”
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Search the Mall Based on Specific Item
Why?
It’s easy to find all the shops in the category that might stock the item you are looking for. But then you have to visit every store only to find out many don’t have the item you are looking for in stock at the moment.
How?
Have an item based search app or website that allows you to browse at a much more granular level like “10 years old swim trunk.” It will show you all the items currently in stock, which shop you can get it and at what price.
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Silent VIP Membership
Why?
You would like your VIP treatment the way you like it when going shopping.
How?
A system that senses when a VIP card carrying member enters your store. Immediately a rep is alerted not only to this fact, but they also see their picture, their past purchases, and most importantly, their treatment preferences (approach and “tail” them, stay away until they call for you but be alert, etc.) gleaned from speaking to them and observing them in the past.
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Get a Small Payment Commitment and Convert More Visitors to Buyers With Higher Transaction Values
Why?
It will help you convert more visitors to buyers and have a higher transaction value for such a buyer.
How?
When they enter your shop, ask them if they want to get into a raffle where every day (or week) you randomly select one buyer and refund their entire purchase for that day. They only have to buy a very low-cost raffle ticket (max $1.) You can also decide to donate the revenue from selling the raffle tickets to charity and let them know this.
This little tactic will already convert them from a visitor to a buyer – they already spent money with you. This will now lurk in the back of their mind when browsing at your store: “buying more will get me a bigger jackpot if I win.” If you are giving the proceedings from the raffle tickets sales to charity (and don’t forget to let them know this), they will also feel good about themselves and be more likely to spend more money on themselves.
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Get Your Store Visitor to Approach You
Why?
It’s hard, awkward and many times doesn’t result in a positive outcome, when you approach a visitor to your store and ask if they need help.
How?
When a visitor comes in, position yourself within his eyesight but too further away to have any comfortable verbal exchange. After a short while, while observing him try and catch their eyes and just – in a “by the way,” familiar and welcoming style – smile and wave at them as if welcoming back an acquaintance, then continue immediately doing what you were and not looking at them. It is very different than anything they usually experience in a store. It breaks the script they have in their mind of how things happen in a store, and if done correctly, will result in many more visitors coming to you and asking for help.
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