The Mistakes Collection
Why?
See others’ mistake and learn.
How?
A website that regularly publishes articles only about mistakes in different areas and subjects. Kitchen design, CVs, buying a house, going on vacation to Greece, etc.
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See These Hacked Passwords
Why?
People don’t realize how weak their passwords are.
How?
Publish passwords that were hacked (and are freely available- no hacking done here) on a dedicated website, so that people can see and learn.
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Know How Much Sun Exposure You Still Need to Get
Why?
You need the sun for your body to create vitamin D.
How?
A function of a smart watch that is set up for your skin type (so you don’t get sunburns) and measures the daily dosage of sun you get. During the day you can see how much sun time you still need (also based on your location, time of year, and time of day), and how many international units of vitamin you need to take that day if you don’t get any more sun exposure.
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Help Convert With Dynamic Pricing
Why?
If you believe that you stumbled upon a special (mistake) price that might go away, you’re more likely to take it.
How?
First show the higher regular price. Then show them a lower price – as if by mistake. You can do this by taking them to a different web page and then back, displaying the “mistake” lower price on their return. You can even use the two prices on the same page, by having a higher priced button on the top of the page, and a “mistake” lower price lower down the page.
For items that vary in price (like airline tickets), first show higher price, then lower one so the customer has an incentive to buy now so he won’t lose the lower price opportunity
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Augmented Reality Book Picker
Why?
When you go to a bookstore, the massive choice is wonderful but also difficult to navigate.
How?
Use your augmented reality device (glasses, mobile phone, etc.) and the app, based on your interests (gleaned from your past reads and picks, what your friends are currently reading, reviews, etc.), will highlight the best books for you.
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