Build Cult Following for a Brand – an Experiment

Why?

The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.

How?

Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.

 

Does Increasing Productivity Helps in Decreasing Body Weight and Body Fat Ratio?

Why?

It would be nice if such a reverse connection exists.

How?

Do a controlled study. Teach one group of people how to increase their productivity, and measure their weight and body fat, and also their level of productivity. The control group is not taught how to increase their productivity and is also measured.

 

How Often, When and Why Do People Actually Go to the Dentist

Why?

Understanding the motives can help dentists treat patients better, and also communicate and market to them better.

How?

A large scale study. Firstly, how many do regularly go as opposed to those that don’t. If they don’t go regularly when do they finally go and why.

 

Nostalgia for Something You Never Had or Experienced? How Can That Be?

Why?

You see it all around and probably felt it yourself, a kind of nostalgic yearning for something that – if you really think of it – you never had or experienced (maybe you were not even born then.)

How?

A study of why and how people develop these feelings. Do we have a bias in us for such a feeling, and what triggers might induce this feeling? What is the mechanism behind it?

 

How Do Kids See These Famous People

Why?

We all saw, heard, read about leaders in our times. Most have many facets to their personality that we perceive in a certain way as adults. How do kids see people like Steve Jobs?

How?

Devise an experiment where we expose kids to different facets of these leaders, and then ask them in detail what they though.