Change Content Based on Time of Day
Why?
You might find that people looking for information (educational content) and people who come to buy, do it at different times of the day.
How?
Have your content management software change the featured content and also the specific content shown for specific URLs, based on the probable intent of the visitor. For instance, if you have an article on how to be an early riser, you should have two versions of it (but with only one URL). One version – the one for information seekers – is more educational and tries to win the trust and appreciation of the reader and has a “join our email” list call to action, while the other one is more sales oriented with a different – “buy now” – call to action.
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Personalized E-commerce Store Structure
Why?
Each one of us has a preferred way of organizing things. When we go to an e-commerce (or brick and mortar) store, many times it’s arranged in a way that is not comfortable or intuitive for us.
How?
Have a dynamically changing structure to the way the e-commerce store is presented to the visitor. Use both tracking data and direct input from the visitors to tailor the presentation and structure of products in the store.
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A Different View on in-Store Customer Service
Why?
Customers don’t want to be bothered, and unless you have the right sales people doing it the right way, you are better off not bothering them until the right time.
How?
Have “get help” button at many places in your store. The shopper should not walk more than a couple of steps to get to such a button. At the same time have no sales people visible at all. When the client presses such a button, a sales person should know where it was pressed and be there in a couple of minutes.
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Have Them Call You So You Can Sell Them
Why?
If you are not in a rush to get to the high-level decision maker, you might want to make them call you.
How?
Create an automation sequence specifically for them. Include emails, snail mail, couriers, as delivery mechanisms. The main point is to make this long and intensive and always to be creative in having a reason and a benefit for them to receive your communications. Each communication should have one call to action: call me.
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The Best Phone Sales Scripts
Why?
You want to create a sales script you can use on the phone in your field and need help.
How?
A repository of the best phone sales scripts. These are contributed by experienced salespeople and are proven to work. Just find the ones that pertain to your field and use them as a starting point for your sales calls.
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