Time Lapse of Your Car Being Repaired
Why?
Make a valuable and intangible service (the work being done by the mechanics) more tangible.
How?
Have time lapse cameras situated at work stations in the place where the mechanics service cars. The software allows you to start recording of a time lapse sequence at a particular service station, and stop it when finished. You then immediately send the customer (even before they pay and receive their car back) a link to the video file.
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Use Gifting to Increase Your Continuity Program Memberships
Why?
The cost for you is marginal or non-existent, and you get an excellent referral system.
How?
When you sell a membership, give the new member a bonus membership (one, three or even more months) he can gift to anyone he thinks might find it useful. You can test it as a surprise after they already joined, or as another incentive to join.
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Offer “A La Carte” Access to Boost Continuity Conversion
Why?
Continuity programs give you stable and predictable income. This might help convince people to join.
How?
Offer parts of what you provide in your continuity program (webinar, article, one-day forum access) for non-members for a one-time access fee. You should price the single access fee to make your monthly fee seem very attractive. So if your monthly fee is $79, you might want to offer a single access for a one-time webinar (that you would get for free weekly as a member) at $49.
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Children’s Books With Parental Guides
Why?
Help the parents deal with the decision of buying a book and also with questions that the child might ask or that the parents might want to raise as the child is reading through the book.
How?
Publish a short guide for parents about the book. They can peruse it in the store to help them decide on buying the book and take it home for free with the book they bought to help them as their child reads it.
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Hidden Treasure for Kids in the Store
Why?
If your store caters to kids, make their shopping experience a delight, please their parents and have a chance to sell even more.
How?
Offer a service to the parents where they order the kid’s present in advance. You gift wrap it for them and hide it somewhere in the store. You also write the kids name or otherwise mark their gift wrapped package with ink only visible in UV light. When they arrive, you give the child a magic wand (UV torch), and they go through the store searching for their hidden treasure.
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