Virtual Museum Guided Tours
Why?
If you can’t get to the exhibition but still would like to see it (and another income stream for the museum.)
How?
A virtual guided tour of the museum, where you progress from room to room, zoom in on the exhibited pieces and get an audio presentation if you want one.
Icons made by Freepik
Create a Better Connection With Your Startup’s Target Audience
Why?
Building a new product or service relies on feedback from your target audience. Especially when initially testing quickly and repeatedly your assumptions and solutions.
How?
Either create yourself or partner with an existing public establishment (a coffee shop), and have a place where your target audience can hang and get special treatment (free or cheap food and drinks, comfortable armchairs, daily reading materials, and anything that makes them feel it’s “their private club”), in return for their participation and cooperation. A place where you can have planned meeting as well as ad-hoc ones (initiated by either side.)
Icons made by Freepik
Use Price Comparison to Your Advantage
Why?
If you are selling products or services that the buyers can see the prices of (books for instance) easily, you need to have the right juxtaposition to make them seem a great buy.
How?
Instead (or in addition) to showing them in the usual places (a book fair to continue the example above,) go to where your target audience is but where your products seem much cheaper compared to what is already exhibited there. So take the books that might appeal to wealthy people and show them at the yacht expo or luxury car exhibition. Compared to the prices of yachts and cars, even the most expensive book at full price seems like dirt cheap, and if you match the offerings to the target audience, you’ll get much more sales (then at a book fair.) Both people who can and might buy yachts, and those who can’t and just come to look, will have both a need to spend (especially if they can’t buy) and it’ll be a cheap price to pay for them to feel good.
Icons made by Freepik
Avoid Waiting to Buy Snacks at the Movie Theater
Why?
Save time and feel like a VIP.
How?
Pre-order your snacks at the movie theater and just walk in and pick them up. No waiting in line to buy them.
Icons made by Freepik
Help the Chef Create Your Dish
Why?
A new dining experience.
How?
A restaurant that allows you – for a fee – go into the kitchen and help the chef prepare your dish.
Icons made by Freepik