How Does Reaction Time Relates to Conversion?
Why?
If a pattern could be found that is typical to visitors who convert, it can be useful.
How?
A study to measure the timing of visitor actions to find useful patterns.
Icons made by Freepik
Open Ad Repository
Why?
So anyone can see what ads are being used successfully and model new ads based on them.
How?
Software that scans the web and publishes a free list of ads. Each ad show all variant found over time and how long they were used.
Icons made by Freepik
Repeating Call to Action
Why?
To grab their attention again and again.
How?
When showing the visitor to your web page a call to action that is always visible (floating, attached to the top or bottom, etc.), don’t just “leave it there,” but change it over and over again. You can make it disappear and then reappear, change its shape, color, change its position, add a countdown, etc. The triggers can be time, scrolling, clicking, etc.
Icons made by Freepik
Checkout Upsell Suggestion Engine
Why?
Increase the number of upsells.
How?
Software that tries to predict what the customer might want to add to their cart based on the content of the cart (but with no regard to obvious topical connections.)
Icons made by Freepik
Virtual Dice Game for Retailers
Why?
Better conversion, free advertising for the game and store.
How?
An online app that visually “throughs the dice” when clicked. The customer uses the app and gets a result that is their discount for that purchase. They only get the discount if they use the app’s sharing function to share it on Facebook. The Facebook share promotes the game and the store. You can decide how many dice to use, so you control the max amount of discount.
Icons made by Freepik