Hybrid Personalization System to Maximize Client Relationship
Why?
The more personalized your communication is, the better relationship you will have with your clients, and the more money you will make.
How?
As algorithms become smarter at personalization (using new AI), it becomes much easier to let an expert person make the small tweaks for each customer. The software will show you in an easily understandable way, what it “thinks” about each client and why. You can then add your insights and tweaks so that the system can do its personalization even better. Then the system will learn more about the client, and you’ll tweak it again, for each client. The better the system gets the faster and easier it will be to tweak each iteration. The faster you can tweak, the larger the client base that can be treated like this will be.
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Get More Opt Ins
Why?
Whether you want them to opt-in to your email list, or a continuity program, a higher and more committed opt-in rate is desirable.
How?
Don’t use forced continuity (lots of refunds, complaints, payment processors don’t like it, etc.), or opt out. In both cases, you have one option that is checked. This is not as strong because it is a passive decision by the customer, and he is not making any real commitment to this choice (and he will opt out quite quickly.) Instead, give him two options to choose from. By making him “declare” his choice, he will have a higher degree of commitment. To further enhance this, also show him what he’ll lose by making the wrong choice, for instance: “Yes I need continuous help and today I will get the monthly membership for 30% less” and “No I never need any help, and I don’t mind losing the special 30% discount price and paying 50% more when I do need it and want to join.”
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Let Your Best Customers Raise Your Prices
Why?
You will get your prices going up, by an independent system. The buyers pushing your prices up will get the lower price they got before the rise for a period.
How?
A system where you join and set your current price for your services. These should reflect your actual market price at that time. You now invite your best customers to vote your prices up based on their experience with you. This becomes your new price for all customers, except those who voted your price up – they still get their current rate for a period you decide on. This dynamically builds up your prices (and as a bonus is also a testimonial by your clients who vote), in an objective way, so new customers have a good reference as to why you charge the amounts you do, and current customers have the motive to help you. You control the amount of price hikes that can be voted, and also the frequency because you don’t want your prices to escalate into counterproductive heights.
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Start a Blog Without Writing a Word
Why?
You don’t have the time or the skill to do that but would like to start right away and generate traffic to your blog articles.
How?
Create posts for each of the major subjects you are planning the blog to cover. For each of these posts in your blog’s subjects, find the best content about it, write a synopsis and link to (or embed) it. You publish the post (and maybe generate some initial traffic) and watch for visitors behavior. When you see many clicks on a particular content you linked out to, you contact the creator of that content and offer to pay him to take that content, update it and make it even better – exclusively for you. You then publish the new better one on your blog (at the same URL) in place of the synopsis and link to the original outbound content.
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Get Customers Returning to Your Store With This Game
Why?
You get two benefits:
1. Customers will visit the store more frequently.
2. Their attachment and feelings to the store will increase.
How?
You put a small paper with a message (like “So you found me!? Show me when you’re checking out and get…”) in or under an item in the store (a book for example.) Then publish (on Facebook, Twitter, etc.) that you have hidden a coupon in or under an item in your store, and give them clues to where it is. The clues should help them quickly find the item. The moment they locate the message (they have to come in to look for it), they get whatever you promised (discount, gift, etc.), and you hide it in a new item (the next on your list.) They then share this and the new clues with their friends. You also publish that the coupon has been found and now moved to a new item, and the clues for it. You continue this as long as it’s working (you can change what you give from time to time if you see it’s not attractive anymore.) For each person finding the message, there’ll be many who try, so this should increase traffic to your store.
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