Limited Edition Pricing Model for Photographers
Why?
The digital negative and printing technology is making exact copies of your photographic work. Limited editions are used as a solution for scarcity and pricing.
How?
Instead of having an arbitrary number of prints in an edition, base editions on geographical location. Each print can be limited to a state or country, and part of the signature of the artist on the print will include the location it “belongs to.” This means that some locations will sell for higher prices as there might be more collectors there, and the signature will guarantee and be proof of the value of that specific print even if it later moved to another location or resold. The provenance of where it was originally sold will keep its value.
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Brand + Buy Anywhere + Affiliate Point = More Sales
Why?
Increase sales for known brands.
How?
Build a one click mechanism that can be embedded anywhere (Facebook, Twitter, etc.) Since people already know and trust the brand, it doesn’t matter to them where they buy, and that is why the brand should reach them anywhere they are. To maximize this strategy, the help of current customers should be sought, by giving them affiliate “points,” they collect by using this “buy anywhere” mechanism to share the products they think are good with their friends online.
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Get Your Own Personal Exhibition Catalog
Why?
For the museum, it’s a way to sell more books by having different price levels. The visitor gets a chance to personalize their book and get one at the price level they want to spend (not necessarily cheaper.)
How?
Every time the visitor sees an exhibit they would like in their book, they select it (using an app, a special device they get when they enter, etc.) When they finish with the exhibition, they choose the type of book they want (how many pages, size, the amount of text, level of production quality, etc.) and after a short time they can pick it up at the museum shop printed especially for them just the way they wanted.
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Sneak a Surprise Into Your Customers Wallet or Purse
Why?
Get them to come back with delight.
How?
Stick a gift or discount coupon on coins. Make it a thin layer of transparent material, so it’s not easily detected when they get their change at the store. Print on it the coupon and sneak such a coin into the others you give them as change. Then watch them come back with delight.
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Use Strange Book Spines to Increase Sales
Why?
Help customers pay attention to your book.
How?
Before publishing your book, go to bookstores and look at the other books’ spines in the section where your book will be. Then have a spine designed for your book that stands out and would attract customers – something that will be so strange that will make them notice it compared to all other books there.
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