Use Lucky Bag to Delight Customers
Why?
Delighting your clients is always rewarding to you both.
How?
Give “lucky bags” to clients when they finished buying and are about to leave (you can have a minimum transaction size.) These do not have to be expensive, but more of a novelty, and have more than 1 or two kinds. You can use these offline and online (by offering a selection of “bags” to choose from.)
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Opt in Teaser
Why?
Try a new way to make the opt-in sequence convert better.
How?
Let them read (by simply clicking) the first page of what you promise them in exchange for their email and only then ask them to opt in. This, of course, should sell the whole product you are giving them for free.
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Ask for Email to Start a Real Person to Person Conversation by Promising Human Reply
Why?
An experiment for a new way to get better conversions.
How?
Instead of promising the visitor something in exchange for their email address (like a free report), simply promise them a personal connection with you – whenever they reply to an email you send them you will personally (or another human and not an automated system) always reply quickly.
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Show How Many Other Visitors Are on the Landing Page and What They Are Currently Reading
Why?
Social proof – show them others also think it’s a good place to be.
How?
Use software to show small images of people floating on the page (in the margins) at the section they are reading now.
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The Missing Payment Option in Freemium
Why?
Get income from users that currently don’t pay but want to.
How?
Most freemium models offer you a free version of their SaaS app. This version is usually limited but many times already very useful to many users. First, is the user who we never pay. Then there is the user that needs more functionality and is willing to pay for that. But there is a third kind of user, the one who does not need any extra functionality but is so satisfied with the free version that he would gladly pay for it, even if just to show his appreciation and support. Offer a low-cost payment option for this – the third type of – user.
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