If You Liked This Book You Might Like That Book
Why?
As a starting point for discovering new books at the store.
How?
Create a list of books that customers can browse at your retail store to find a book they already read. For each such book list suggestions for a new book they might want to read in the following format: if you liked this book because of X you might enjoy these books…” List potential books for each identifiable quality of the book they already read.
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Sales Page as Wire Drawing Animated Storyboard
Why?
A new way to lead the visitor to conversion.
How?
Use the content of your sales page to build a visual storyboard that leads the visitor through your on page process of selling.
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Combine Online Low Priced Sale and Offline High Priced Sale
Why?
The best time to sell more is when your client just bought something from you.
How?
After completing a low price purchase (that just qualifies them as a buyer), don’t leave the high priced item to an online upsell option. Instead call them immediately, ask them a few qualifying questions and do a whole upsell process (that you can control much better) over the phone (compared to an online simple buy option.)
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Help Them Get in Touch
Why?
Many people are reluctant to call you even if they need some help.
How?
Have a floating, and always visible button that simply says “Call Me!” When they need some help, they click it, fill in their phone number and get a callback within minutes.
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Use Event Tickets’ Back Side for Opt In
Why?
Get people to opt in right after they had a great experience at an event (concert, theater, lecture, etc.)
How?
Print your message (why they should opt in) and ask for the details you need (email address, name, etc.) on the back of the ticket, and have collection spots on their way out where they can drop it off.
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