Private Waiting Rooms at the Doctor’s Office
Why?
Make you customers feel like VIPs.
How?
Instead of a common waiting room for all patients waiting, lead each one into a private waiting room. You can have a TV there, serve them coffee, water, etc., have new magazines, and also show them a constant update on what is the foreseeable waiting time.
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Hiding in Retail Plain Sight
Why?
A game to make your customers more involved in shopping.
How?
Print a photo of a part of an item’s packaging, so that if you stick it at the same place as depicted in the photo, you’ll have to take a second look to realize it’s a picture attached to the packaging. On the other side of the photo print a voucher for a gift or a discount coupon. When the customer ones such a “hidden in plain sight” voucher they can take it and use it to get the gift or discount.
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Let Visitors Edit Your Landing Page
Why?
Get insight on what might be working and what doesn’t, while at the same time getting the visitor to go through the landing page again, giving you another chance to convert them.
How?
Have an exit intent pop-up asking the visitor to help you with the page by clicking the parts they liked or disliked and giving their input on them. If they agree they’ll be shown the page again but now when they click on a paragraph or select a sentence, they will get to choose if they liked it or not and write their short explanation as to why.
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Pre-Treatment Email Library
Why?
It shows you care, makes them feel more at ease and shows you are a professional.
How?
A software and library of emails you can use (and change to make your own) for every type of treatment patients receive from you. You get the right library of emails for your specific type of practice and use the software to send them the right email at the right time automatically – all personalized from you to them.
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Use Online Visitor Data to Help Your Retail Store Sales
Why?
It stands to reason that what people are currently interested in when visiting your website, might predict what shoppers would also be interested in your brick and mortar store.
How?
Get regular alerts on specific activities that show greater interest (or actual purchasing trends if you also have a web shop) and take those into constant consideration in your retail store: arrangements of products, special ad-hoc promotions, etc.
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