Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
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Get More Conversions With Personalized Audio in Email Messages
Why?
Making email messages more personal is almost always leading to higher attention and conversion.
How?
Embed in your HTML emails an auto play audio file that is a greeting customized to the receipt’s name. Something like “Hi John. I hope you are using the last tip I sent you. Read this to get even better results.”
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An Advertising Technique to Make People Persuade Themselves and Get Higher Conversion
Why?
It’s better if they articulate the reasons for themselves.
How?
Have an ad that says something like this: “On a scale of 1 to 10, one meaning not at all, ten meaning right now, how ready are you to get help doubling your income?” They click on the scale in the ad. That takes them to a landing page with only another question showing: “Ok, you picked 3. Why didn’t you choose a lower number?” (dynamically exchange the number for their chosen one.) Have a field where they can write their answer.
After they submit their answer, you reveal the sales letter portion of the landing page. At this stage they already articulated to themselves why are they are at least a little bit interested in what you want to offer.
If they picked 1, the question should be: “Ok, you chose 1. What can we do to make you a 2?” You then just collect the answers, (and if you can also their email address), and analyze them to see what more you can do.
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Get an Army of Passionate Buyers While Still Writing Your Book
Why?
- Every new chapter will bring most of the old buyers back and many new buyers.
- Significantly improve your book’s market fit and magnetism.
How?
Have an outline of the book and write the first one or two chapters. Make sure that the chapter has real value to the reader and can stand on its own. If it’s just an overview (non-fiction), or it takes more than one chapter to get the reader immersed, this will not work. Readers have to get actual value from it.
Advertise (to the right target audience) and sell this chapter for a very low price ($1). The objective is not to make money but to get the seed of people who are willing buyers. In your ads, you can communicate this as an experiment, and explain why it’s special.
Why is it special?
1. Everyone who bought the first chapter will now be a part of the editorial process for the rest of the book.
2. You will consult with them and get their feedback. They’ll get an outline of the next chapter, plans for the cover (towards the end), etc. This will make them feel good, and you will get help in tailoring the rest of the book even better to the target audience.
3. They’ll have a chance to invite others to buy the next chapter published (with the first of course, for $2.) This chapter has their input already in it, so they are motivated to spread the word.
4. They will also have an online editorial wall, where they will be listed. When someone they invite buys the next chapter (with all the others published before), their status and position will increase on the online editorial wall.
5. When the book is finished, they’ll have a chance to sell it and make a commission. By that time many have already invested so much time, it’s like selling their own book.
You repeat this for each chapter until you finish Make sure you make each chapter have its own value independent of any future ones, but make sure there is always a cliffhanger, giving them reasons to buy the next chapter.
By the time you finish this book, not only will you already have sold many copies, but you will also have an army of readers that will be ready for your next book.
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Testimonials That Actually Do the Selling for You
Why?
Testimonials can be more than just a social proof tool; they can do the actual selling for you.
How?
When asking people for their testimonials, instead of just asking them general questions and having them express their general feelings towards you or your product, ask them leading questions to help them express their experience regarding specific benefits and features of your product. This way if that person is willing, and you ask the right question, you turn them into your sales person and get the social proof of them saying it and not you.
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