Allow Younger Children to Use Email and Other Messaging Systems While Teaching Them Smart Practices
Why?
Today, most children already want to have an email account (or other messaging systems) before the providers allow them to (before they turn 13.) A method that allows them to start doing so at younger ages and also teaches them best practices might help.
How?
The current system could be augmented with an option for younger kids, where every message first goes through their parent or guardian. At a younger age, the filtering by a parent would probably be less of a problem than when they are teenagers, especially if the service provider mandates it for younger ages. The parent could then see how the child is using the messaging system, block a message if it’s a problematic one, or let it be delivered if it’s ok. Then talk to the child to explain what was wrong with it, so they can learn how to use the system well and what to beware of.
Icons made by Freepik
Know Everything About Your Facebook Fan
Why?
To find out new communication channels to each one, their email address, phone number, etc.
How?
Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.
Icons made by Freepik
Get More Conversions With Personalized Audio in Email Messages
Why?
Making email messages more personal is almost always leading to higher attention and conversion.
How?
Embed in your HTML emails an auto play audio file that is a greeting customized to the receipt’s name. Something like “Hi John. I hope you are using the last tip I sent you. Read this to get even better results.”
Icons made by Freepik
Immediate On-Demand Writers
Why?
You need to write an important email. You know what you want to express, but it’s complicated and nuanced and multifaceted. Wouldn’t it be convenient if like in old times when many didn’t even know how to read and write, you could have someone do that for you cheaply and quickly?
How?
On online service where you can get such a writer online immediately, talk with them to explain what you want expressed, facts, subtleties, feelings, etc., and have them write it for you and with you live online. No waiting, and fast results.
Icons made by Freepik
A Simple Experiment to Get Visitor’s Email Address
Why?
Most know wisdom today suggest either “bribing” the visitor into giving away his email address or influencing them to do that out of gratitude. Is there a third simple way?
How?
An experiment. At a certain point during the visitor’s journey on our page, simply ask them for their email address giving no reasons nor bribes. Measure conversion rate compared to current practices not just for getting the email address, but for the most significant conversions like a sale.
Icons made by Freepik