Too Many Buyers in Your Store for the Big Event? Here Is a Solution to Your Limited Cashier POS Stations
Why?
You have enough fixed POS stations in your store for regular business, but sometimes you have special events and the lines become too long, customers are unhappy, and you are losing money because some just walk out or are in a grumpy mood when you offer them some upsells.
How?
Use handheld POS terminals that work wirelessly, and have extra help go to people standing in lines to pay and process the payment for them where they stand quickly.
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The Book of Retail Games for More Profits
Why?
Use games in your retail store to get more traffic and profits.
How?
A book where an extensive list of games you can play with your customers to make them come more often and buy more. Each game has a major goal, either getting new clients, making them buy more often, or increasing the amount they spend on each visit.
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Get Customers Returning to Your Store With This Game
Why?
You get two benefits:
1. Customers will visit the store more frequently.
2. Their attachment and feelings to the store will increase.
How?
You put a small paper with a message (like “So you found me!? Show me when you’re checking out and get…”) in or under an item in the store (a book for example.) Then publish (on Facebook, Twitter, etc.) that you have hidden a coupon in or under an item in your store, and give them clues to where it is. The clues should help them quickly find the item. The moment they locate the message (they have to come in to look for it), they get whatever you promised (discount, gift, etc.), and you hide it in a new item (the next on your list.) They then share this and the new clues with their friends. You also publish that the coupon has been found and now moved to a new item, and the clues for it. You continue this as long as it’s working (you can change what you give from time to time if you see it’s not attractive anymore.) For each person finding the message, there’ll be many who try, so this should increase traffic to your store.
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Scavenger Hunt Inside a Store
Why?
To engage the visitor and on the way offer him opportunities to buy, and make sure they have fun and leave with good memories. The last impression before they leave is the most important, so this will help them remember you fondly.
How?
When he enters the store, give him a small card with a good headline selling the first step, something like “You already have a surprise waiting for you. Just find our blue shelf.” There he’ll find the next step, maybe “The surprise is in our best selling book. You have two tries to find it. It’s on this shelf.” Inside the book there is a coupon and further teaser instructions (like: “If you want more on this subject, we have another surprise, go to our games section and look for the clue.”) Don’t only use coupons and discounts, do a raffle, give them a chance to pre-order something, just give them a small gift etc. also tell them they can ask for help from your staff.
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Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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